FashioNXT

FashioNXT creates innovative fashion experiences and the creative edge in lifestyle technology.

Luza Rico

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Born in the vibrant city of Bogotá, Colombia, she is a dynamic force in the world of innovative design, seamlessly blending her passions for color, texture, and architecture. With a rich and diverse background spanning immunology, diagnostic images, and traditional Chinese medicine, she brings a unique interdisciplinary perspective to her work. A proud Magna Cum Laude graduate of the Portland Fashion Institute in both Apparel Design and Apparel Entrepreneur Programs, she has honed her craft and continues to find ways to evolve it.

As a mother of five children and a playful puppy, she embodies the essence of love and resilience, holding Colombian, American, and Brazilian identities close to her heart. Her life’s motto, “With love, everything is possible,” is a testament to her unwavering belief in the power of love to transform and create.

Her designs are for those who dare to be in the spotlight, utilizing innovative techniques that maximize fabric usage and minimize waste. Each garment reflects her commitment to the company values of transparency, sustainability, quality, and one-of-a-kind couture. She is on a mission to demonstrate that a successful fashion label can thrive with honesty, responsibility, fair trade, and a deep care for the environment, people, and customers.

Passionate about reviving ancestral techniques lost to fast fashion, she aims to merge tradition with modernity, creating avant-garde pieces that honor the past while embracing the future. Her ultimate goal is to inspire the world to see that sustainable, ethical fashion is not only possible but essential for the future of the industry.