We worked with SolarWorld, the largest solar panel manufacturer in the US of the time, 2010, to deliver its objective of enhancing solar adoption in the US residential houses. The global campaign called “Solar Is the New Black” was intended to communicate that, sustainable lifestyle is fashion-forward.
The campaign was built around a solar inspired concept collection designed by Project Runway winner Seth Aaron, presented on a black solar panel runway, a first such endeavor in any fashion week in the world.
It was a smashing press success for the company creating global publicity, including CBS National News.