FashioNXT worked with HP to activate HP Ultrabook and Printer for demonstrating their attractiveness to the visual creatives. Celebrity designer engagement for runway activation and creative engagement for captivated attendees.

FashioNXT facilitated celebrity talent to do the activation of its slick laptop capturing the dedicated eyeballs of a lifestyle-forward and tech-savvy audience underscoring HP laptop’s brand mission to appeal as a lifestyle product.

HP wanted to highlight the fast speed and quality of their home printer to lifestyle-forward demography. FashioNXT Plaza exhibition was the ideal place to do the activation of HP devices where attendees lined up to have pictures taken, engage with HP laptops to insert their information and have their pictures printed with FashioNXT runway imposed in the background and given to them framed.

Attendees include famous fashion designers, recording artists, and Portland Mayor.

The engagement fulfilled HP’s objective to promote two of its key devices to a lifestyle-forward demography.