FashioNXT

FashioNXT creates innovative fashion experiences and the creative edge in lifestyle technology.

Daimler

Daimler had two priorities when it started a multi-year partnership with FashioNXT in 2018. To elevate its brand recognition in Portland, where its North American headquarters are located, as a strong community partner. In 2019 Daimler elevated its partnership by hosting FashioNXT in its headquarters campus.
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In 2018, FashioNXT executed a multi-pronged campaign for Daimler. To elevate its brand reputation from being a trucking company to a mobility company, FashioNXT facilitated and activated a partnership between Alinker, a mobility enhancement company, Oregon Active, a non-profit facilitating active lifestyles for the mobility impaired, and Daimler.

Activation of such a unique partnership on and off the runway addressed the core of the stigma mobility-impaired. Daimler donated an Alinker bike for a mobility-impaired youth, bringing positive attention for Daimler’s commitment to the mobility-impaired demographic, both amongst the attendees as well as huge media coverage from major regional TV channels and lifestyle magazines.

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Large screen with purple text reading "AFTER PARTY" and smaller text below saying "JOIN US HERE IN THE DAIMLER VIP LOUNGE," with a crowd and someone holding a phone in the foreground.

Daimler also became the Presenting Sponsor of the FashioNXT VIP Lounge, which elevated Daimler’s brand engagement with the most influential attendees.

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In 2019 Daimler hosted FashioNXT on its campus in its R&D Center building. It was part of Daimler’s brand priority to elevate its recognition as a supporter of the creative economy and diversity.
It secured major media from the biggest regional TV channels — KGW, KOIN, FOX 12, some of whom live-cast from the runway site.