Could the Pandemic Push Influencer Marketing Deeper into the Realm of CGI Avatars?
The influencer market is constantly changing, and with the Coronavirus Pandemic, more changes are possibly on their way. A big topic in the fashion world right now is the idea of influencers and models creating CGI Avatars of themselves for designers and brands to use to model their products. With the whole world having been in quarantine, people are realizing that using CGI models and influencers could be a more cost efficient and convenient way of promoting products, while also creating less pollution from air travel.