When Pandemic Marketing Goes Too Far: How to Avoid #COVIDwashing
The Coronavirus Pandemic has changed everything- including the former marketing strategies that brands used to promote their products and services. Now, companies need to be more sensitive, while providing valuable information to their consumers if they want to save their reputation after the pandemic. Some companies have been able to avoid #COVIDwashing, while others have indulged in it, ruining their relationship with their consumers. Brands will need to step up their marketing game in order to stay relevant after Covid-19.